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To connect the brand with the target audience, it is necessary to observe each shape, color, font and style that will compose.

After all, why is design important?

Design is a broad concept that represents the process of creating products based on technical and aesthetic excellence, with the aim of solving problems and adding value.

This is the most objective definition possible for the concept, which encompasses numerous forms of idealization, conception, development and specification of objects.

Design is fundamental because it optimizes human creation, combining aesthetics with functionality. It is a process capable of adding value and generating more efficient, comfortable, safe and beautiful solutions.

Proof of this is that common sense equates design with something beautiful and well done. For companies, design is one of the key success factors, from product development to customer value delivery.


It's not just about enchanting the product's look, but thinking about the entire process of use and arriving at the best possible solution.

For this, the designer transforms ideas into products that actually solve problems, designed and executed in the smallest details.

"The design is not just what it looks like. The design is how it works".


Is design considered an art?

Personally, I usually say that design is the bridge between what already exists and what is possible to imagine and do. Therefore, it is such a complex concept, which goes through art, business, culture, aesthetics, behavior and technology.

Is this theme fully compatible with Elementor?

Yea! Everything can be customized with amazing controls unique to the theme.

And the coolest thing is that even the menus, megamenus and footer can be customized with Elementor.

With just the SHOCK theme, Elementor Plugin and Contact Form 7 you have infinite possibilities to create and customize everything.

You don't need any other plugin, PRO version or anything else. With the SHOCK theme you are in control. 😃

Elementor website builder allows WordPress users to create and edit websites using drag and drop technique, with an integrated responsive mode.